Are you considering expanding your business to a new marketplace but feeling overwhelmed by the options? Choosing the right platform can significantly impact your growth. In this article, we'll guide you through a decision-making framework that can help you select between Amazon, Walmart, and Etsy confidently.
Understanding Your Ideal Customer
First, identify who your ideal customer is and match them to the shoppers on each platform:
Amazon: Over 220 million Prime members prioritize speed and convenience. Ask yourself if your customer values these traits.
Walmart: With 120 million unique monthly visitors, Walmart attracts budget-conscious families. Consider if your customers are looking for trusted brands, especially in home or apparel.
Etsy: Home to over 91 million active buyers, Etsy is perfect for unique, handcrafted items. Think about whether your customer seeks personalized products with a story.
Matching Your Business Model to Platform Costs
Next, evaluate how your business model aligns with each platform's cost structure:
Amazon: High competition leads to significant ad spending alongside fees. Best suited for brands with healthy margins.
Walmart: Offers a lower ad cost, making it a great fit for brands looking for budget-friendly expansion.
Etsy: Simple 6.5% transaction fee with a focus on organic discovery is ideal for small businesses or makers.
Matching Your Products to Platform Strengths
Finally, align your products with the strengths of each marketplace:
Amazon: Best for standardized products with barcodes, such as mainstream items.
Walmart: Actively seeks established brands in categories like home, kitchen, and apparel.
Etsy: The perfect platform for personalized, handcrafted, or vintage goods.
Final Decision Check
Here's how to consolidate your choices:
If your customers value convenience and you sell mainstream goods, your next growth channel is Amazon.
If your customers are value-conscious families and you sell branded home goods, consider Walmart.
If your customers crave uniqueness and your brand has a personal story, Etsy is the platform for you.
Getting Started with Easychannel
Once you've made your decision, the next challenge is managing the setup process. Manual tasks like formatting spreadsheets, uploading images, and copying products can be daunting. This is where Easychannel comes in.
Easychannel connects to your store, allowing you to select your chosen channel and automatically listing your catalog while keeping inventory in sync across platforms.
Tip: Don’t let manual work hinder your growth. Start your free trial of Easychannel today, with no credit card needed. Click the link below to connect your store and see your products ready to sell on your new channel this afternoon!
Need more assistance? Visit our Help Center or contact support.