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Managing product listings across multiple sales channels can be a daunting task due to varying platform requirements. EasyChannel provides advanced tools like lookup lists, custom rules, automation, and smart mapping to streamline this process. This article breaks down the key tools and features while providing a glossary for essential terms related to product attributes.
Key Tools in EasyChannel
1. Lookup Lists
Lookup lists are powerful tools for standardizing data across different marketplaces. They act as dictionaries, automatically converting terms to match the specific requirements of each platform.
Use Case: If “Brand New” is the condition on Amazon, a lookup list can map it to “New” on eBay or “New with Tags” on Walmart.
Benefits:
Save time by avoiding manual data conversion.
Ensure consistent product attributes across platforms.
How to Use:
Go to Mapping Templates and select the field you want to map (e.g., Condition).
Create or select a lookup list and define the platform-specific conversions.
2. Custom Rules
Custom rules allow you to automate changes to product data based on specific conditions, making it easy to adapt to platform-specific requirements.
Use Case: Automatically add tags based on keywords in the product title.
Example: If a product title contains "Gold," a rule can add a Gold tag. If "Gold" isn’t found, it can look for "Opal" and apply an Opal tag instead.
Benefits:
Eliminate repetitive manual updates.
Ensure product data meets marketplace standards.
How to Use:
Navigate to Mapping Templates.
Create a rule, set conditions, and specify the output for each condition.
3. Automation and Bulk Actions
EasyChannel supports bulk actions and AI-driven automation to simplify large-scale updates.
Bulk Actions: Apply changes to multiple products at once.
Example: Update the condition of 100 products to “New.”
Automation: Use smart rules to auto-update product attributes like tags, sizes, or descriptions.
How to Use Bulk Actions:
Select multiple products in the Products Catalog.
Choose the desired action (e.g., update inventory, revise listings).
4. Mapping Templates
Mapping templates ensure that your product data is formatted correctly for each marketplace.
Use Case: Map custom attributes like "Tags" in EasyChannel to "Tags" in Shopify or other specific fields on Amazon and eBay.
Benefits:
Ensure marketplace compatibility.
Reduce listing errors.
How to Use:
Go to Mapping Templates.
Adjust fields to align EasyChannel attributes with marketplace-specific ones.
5. Glossary of Product Attribute Terms
Understanding the key terms used in product attributes is essential for successful multichannel listing management. Below is a glossary of commonly used terms:
Term | Definition | Example |
Title | The product's main name or label displayed in listings. | "14K Gold Ring with Diamonds" |
Description | Detailed information about the product, including features, materials, and usage. | "This stunning 14K gold ring features a beautiful diamond centerpiece." |
SKU (Stock Keeping Unit) | A unique identifier for each product, used for tracking inventory. | "RNG12345" |
Condition | The state of the product (e.g., new, used, refurbished). | "New" or "Refurbished" |
Category | The classification under which a product is listed. | "Jewelry > Rings" |
Tags | Custom labels for grouping or identifying products. | "Gold, Diamond, Jewelry" |
Attributes | Specific product details like size, color, material, etc. | "Size: 7, Color: Gold, Material: 14K Gold" |
Inventory | The quantity of stock available for the product. | "100 units available" |
Lookup Lists | Predefined lists for converting terms between platforms. | Mapping "Brand New" to "New with Tags" |
Custom Rules | Automated conditions to modify product attributes based on specific triggers. | Adding a "Gold" tag if "Gold" appears in the title. |
Mapping Templates | Configurations to align EasyChannel attributes with marketplace-specific fields. | Linking EasyChannel "Tags" to Shopify "Tags." |
How These Tools Work Together
Example Workflow
Connect Your Channels: Sync your products from Amazon, eBay, Walmart, or Shopify to EasyChannel.
Use Lookup Lists: Standardize conditions, sizes, or colors across platforms.
Apply Custom Rules: Automate tags or attributes based on keywords or conditions.
Update in Bulk: Revise listings for multiple products simultaneously.
Map Attributes: Ensure that EasyChannel attributes align with marketplace-specific requirements using mapping templates.
Pro Tips for Effective Listing Management
Leverage Smart Rules: Automate repetitive tasks to save time.
Standardize with Lookup Lists: Avoid inconsistencies in platform-specific terminology.
Monitor Changes: Regularly review mapping templates and attribute mappings to ensure accuracy.
Conclusion
EasyChannel provides a robust suite of tools to simplify multichannel listing management, ensuring your product data meets marketplace requirements with minimal manual effort. Whether through automation, custom rules, or lookup lists, EasyChannel empowers you to optimize your listings and boost visibility across platforms.
For further assistance, contact us at [email protected] or visit easychannel.com/contact.