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Managing listings across multiple marketplaces can be time-consuming and prone to errors. EasyChannel simplifies this process with tools for centralized control, automation, and real-time synchronization. This guide provides an in-depth overview of the listing management features and best practices in EasyChannel.
What Are Listings in EasyChannel?
In EasyChannel, Listings are the representations of your products on different sales channels (e.g., eBay, Shopify, Amazon). These listings are synced with the Products Catalog, where you can make updates that reflect across all connected platforms.
Key Features of Listing Management
1. Bulk Actions for Listings
EasyChannel’s bulk actions allow you to manage listings efficiently, whether you need to revise product details, update inventory, or end listings.
Available Bulk Actions:
Inventory Updates: Adjust stock levels for multiple products at once.
Listing Revision: Update product descriptions, attributes, or images in bulk.
Import to Catalog: Add selected listings back to the central catalog for further management.
End Listings: Remove products from a marketplace in bulk.
Channel-Specific Bulk Actions:
eBay: Use the Promote Listings feature or apply designs with the Listing Designer Tool for stunning, professional layouts.
How to Use Bulk Actions:
Select multiple listings from the Listings section.
Click Bulk Actions and choose the desired update.
Apply changes across your selected products.
2. Real-Time Edits and Syncing
With EasyChannel, you can make individual edits to listings in real time, ensuring consistency across all marketplaces.
Edit Individual Listings:
Navigate to a product in the Listings section and click Edit.
Update fields such as title, condition, dimensions, and description.
Modify product images directly within EasyChannel.
Quick Edits for Inventory:
Adjust inventory quantities directly from the listings table.
Changes are instantly reflected across connected platforms.
3. Mapping Templates for Attribute Optimization
Mapping templates ensure that your product attributes meet the requirements of each marketplace.
How It Works:
Align custom attributes (e.g., tags, colors, sizes) in EasyChannel with the corresponding fields on marketplaces like Shopify or Amazon.
Use the pre-filled default values in templates to save time.
Example:
Create a custom attribute called "Tags" in EasyChannel and map it to Shopify’s "Tags" field to streamline data synchronization.
Pro Tip: Preview changes before applying them to ensure accurate mapping.
4. Full Inventory and Pricing Sync
Inventory and pricing synchronization ensures that your stock levels and prices are consistent across all channels.
Enable Sync Options:
Price Sync: Automatically update prices from the catalog to marketplaces with options for rounding or multipliers.
Inventory Sync: Keep stock quantities accurate across platforms in real time.
Order Updates: Deduct inventory automatically when an order is placed on any marketplace.
How to Enable Sync:
Go to Inventory Management in the Products Catalog.
Select your store and enable Inventory Sync, Price Sync, and Order Updates for complete automation.
5. Managing Inventory Across Warehouses
EasyChannel supports multi-warehouse inventory management, allowing you to allocate stock and set priorities for order fulfillment.
Set Warehouse Priorities:
Assign higher priority to specific warehouses to ensure orders are fulfilled efficiently.
Allocate Stock by Warehouse:
Divide inventory among warehouses to reflect accurate availability on marketplaces.
6. Custom Attributes and Automation
Custom attributes allow you to add specific details to your products, such as tags or unique identifiers, for enhanced listing optimization.
Example Use Case:
Add a "Gold" tag to products containing "Gold" in the title using a custom rule.
Automate this process across your entire catalog for consistency.
How to Use:
Create custom attributes in the Products Catalog.
Map these attributes to marketplace-specific fields using Mapping Templates.
7. Centralized Control for All Listings
The Listings Section provides a centralized view of your products across marketplaces, making it easy to monitor and manage your inventory.
View Listings by Marketplace:
Filter listings by sales channel (e.g., eBay, Shopify) to focus on specific platforms.
Revise Listings Easily:
Use the Revise Linked Listings option to apply updates made in EasyChannel to live listings on connected channels.
Glossary of Key Terms for Listings
Term | Definition | Example |
Listings | Representations of your products on different marketplaces. | A product listed on eBay, Amazon, or Shopify. |
Products Catalog | Centralized storage of all your product data in EasyChannel. | Master list of your products across all channels. |
Mapping Templates | Configurations for aligning product attributes with marketplace-specific requirements. | Mapping EasyChannel’s "Tags" to Shopify’s "Tags." |
Bulk Actions | Tools to apply changes to multiple listings at once. | Updating stock levels for 50 products. |
Inventory Sync | Automated synchronization of stock levels across marketplaces. | Deducting inventory automatically after an eBay sale. |
Price Sync | Automated updates of product prices across channels. | Rounding prices to the nearest 99 cents. |
Custom Attributes | Specific details added to products for better organization or customization. | Tags like "Gold" or "Rings." |
Pro Tips for Managing Listings
Leverage Channel-Specific Features: Use tools like eBay’s Promote Listings and the Listing Designer for platform-specific advantages.
Automate Updates: Enable inventory and pricing sync to avoid manual adjustments.
Regularly Review Templates: Ensure mapping templates are up-to-date to avoid listing errors.
Conclusion
EasyChannel provides a complete solution for managing listings across multiple marketplaces. With features like centralized control, bulk actions, mapping templates, and real-time syncing, you can reduce manual work and focus on growing your business.
For further assistance, contact us at [email protected] or visit easychannel.com/contact.